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Churn SurveyHospitality

Churn Survey for Hospitality

Understand why guests don't return or leave negative feedback.

When to Use

Send to loyalty program members who haven't booked in 12+ months or after a negative review.

Survey Questions (10)

1

What is the main reason you haven't returned?

Multiple Choice
  • Found a preferred alternative
  • Price increase
  • Service quality declined
  • Location not convenient
  • Travel plans changed
2

How satisfied were you with your last stay?

Scale
3

How would you rate the value for money?

Scale
4

How would you rate the condition of the property?

Scale
5

How was the staff during your last visit?

Scale
6

Did you experience any issues during your last stay?

Multiple Choice
  • No issues
  • Room quality
  • Noise
  • Service
  • Cleanliness
  • Billing
7

What would bring you back?

Open-Ended
8

Where do you typically stay now when visiting the area?

Open-Ended
9

What was the best part of your previous stays?

Open-Ended
10

Any other feedback?

Open-Ended

Best Practices

  • Offer a comeback incentive alongside the survey
  • Keep it very brief for this low-engagement audience
  • Focus on specific experiences rather than general dissatisfaction
  • Route actionable feedback to property management

Related Templates

Churn Survey for SaaSChurn Survey for EcommerceChurn Survey for FintechNPS Survey for HospitalityCSAT Survey for HospitalityProduct Feedback Survey for Hospitality

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