Churn SurveyEcommerce
Churn Survey for Ecommerce
Understand why customers stop purchasing from your online store.
When to Use
Send to customers who haven't purchased in 90+ days or who unsubscribe from emails.
Survey Questions (10)
1
What is the main reason you stopped shopping with us?
Multiple Choice- Found better prices elsewhere
- Product quality issues
- Poor delivery experience
- No longer need products
- Bad customer service
2
How satisfied were you with your last purchase?
Scale3
How would you rate our product selection?
Scale4
How competitive are our prices?
Scale5
Did you experience any issues with delivery?
Multiple Choice- No issues
- Late delivery
- Damaged package
- Wrong item
- Multiple issues
6
How would you rate our return process?
Scale7
What would bring you back as a customer?
Open-Ended8
Where do you typically shop now for similar products?
Open-Ended9
What could we have done differently?
Open-Ended10
Any other feedback?
Open-EndedBest Practices
- Offer a win-back discount alongside the survey
- Keep it under 5 minutes
- Segment by customer lifetime value
- Focus on actionable reasons, not just sentiment
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