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NPS200+ firms surveyed

NPS Benchmarks for Real Estate

Real estate NPS is strongly tied to agent responsiveness, market knowledge, and transaction smoothness. Agents who set clear expectations about timelines and communicate proactively throughout the process earn the highest recommendation rates.

NPS Score Distribution

Bottom Quartile+21
Average+43
Median+40
Top Quartile+57
Top Performers+71

NPS scale: -100 to +100

Score Breakdown

+43

Average Score

+40

Median Score

+21

Bottom Quartile

+57

Top Quartile

+71

Top Performers

Tips to Improve Your NPS

  1. 1

    Provide weekly transaction updates even when there is nothing new to report.

  2. 2

    Set realistic expectations about market conditions and timelines upfront.

  3. 3

    Offer a post-closing check-in to maintain the relationship for future referrals.

  4. 4

    Use video walkthroughs and virtual tours to save buyers time.

  5. 5

    Survey at key milestones: listing, offer, closing, and 30 days post-close.

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