NPS Benchmarks for Logistics
Logistics NPS is driven by delivery reliability, shipment visibility, and damage rates. Companies that provide accurate estimated delivery windows and proactive exception alerts earn significantly higher scores from both B2B and B2C customers.
NPS Score Distribution
NPS scale: -100 to +100
Score Breakdown
+32
Average Score
+28
Median Score
+10
Bottom Quartile
+45
Top Quartile
+58
Top Performers
Tips to Improve Your NPS
- 1
Provide real-time shipment tracking with accurate ETAs, not just status updates.
- 2
Alert customers proactively when deliveries will be early or late.
- 3
Reduce damage rates with better packaging guidelines and handling training.
- 4
Offer flexible delivery options including time windows, safe places, and rerouting.
- 5
Survey after delivery while the experience is fresh, ideally same-day.
Track Your Own Benchmarks
Stop guessing where you stand. FeedPulse tracks your NPS, CSAT, and CES scores over time so you can benchmark against industry averages.