Insurance satisfaction is dominated by claims handling speed and fairness. Policyholders who receive clear communication throughout the claims process report significantly higher satisfaction, even when outcomes are not fully in their favor.
CSAT scale: 0% to 100%
71%
Average Score
68%
Median Score
56%
Bottom Quartile
79%
Top Quartile
86%
Top Performers
Set clear expectations about claims timelines at the moment of filing.
Assign a dedicated claims handler so customers have a single point of contact.
Provide proactive status updates rather than waiting for customers to call.
Measure CSAT at policy purchase, renewal, and claims resolution separately.
Train agents on empathy, especially for claims involving loss or damage.
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